A UI/UX Project
Amazon Concept Redesign
Ideating possible redesigns for a product comparison feature on Amazon’s mobile app.
For UCSD course COGS 187A: Usability and Information Architecture
Project Type
Group Members
Alfonso Alfonso
Gemilei Bundoc
Kerri Chow
Grace Jin
Date & Duration
Sep — Dec 2022
Role
UX Researcher & Designer
My team and I were tasked with selecting a feature of Amazon’s mobile app to redesign. Based on our analysis as designers and our findings from user interviews, we created two concept designs for a user-friendly product comparison feature for Amazon products. In our redesigns, we prioritized making our improvements intuitive, discoverable, and accessible for users. Our final prototypes are a result of multiple rounds of ideating, wireframing, and user testing with simulated real-world tasks.
Project Overview
Create a concept redesign for Amazon’s product comparison feature on their mobile app that improves the usability, accessibility, and overall experience of the feature.
Challenge
Research
User Interviews
Analysis of Top Usability Errors
Solution
Lo-Fi Sketches
Hi-Fi Prototype
Redesign 1 Key Features —
Comparison page for multiple products
Users can add multiple products to compare in a new page.
Allows users to:
Compare 2+ products from search results and product detail screen
See various details and features of products side-by-side
Redesign 2 Key Features —
Split-screen lock & scroll
Users can lock items while scrolling through search results.
Allows users to:
Lock an item to the top of their screen while scrolling through other products
View details of the locked item in a scrollable component
Use the filters while in locked mode
Redesign 3 Key Features —
Using the retractable ‘compare details’ tab, users can store products for comparison.
Allows user to:
Choose products directly from search results page
View details of each selected product side-by-side
Switch between comparing different products without having to leave the page
Quick compare of two products
Users can select which features of the products to compare.
Allows users to:
Filter features of the products they would like to compare
Deselect features unimportant to the user’s preferences
Feature tags within compare table
